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National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Derivation of Dictionary for Process Inspector Tool on SharePoint Platform
 Pavlín, Václav ; Masařík, Karel (referee) ; Kreslíková, Jitka (advisor)
This master's thesis presents methods for mining important pieces of information from text. It analyses the problem of terms extraction from large document collection and describes the implementation using C# language and Microsoft SQL Server. The system uses stemming and a number of statistical methods for term extraction. This project also compares used methods and suggests the process of the dictionary derivation.
Detailed record
Supply, Demand, Interaction of Advertising
 Skácel, Jiří ; Karabec, Jiří (referee) ; Vykopalová, Hana (advisor)
his thesis deals with the supply and demand and the impact of advertising on these two microeconomic variables. The work is focused on describing the operation of supply and demand from marketing point of view and not from a microeconomic perspective. In the theoretical part of this work to explain the essence of marketing and advertising, that can well influence the need and demand for goods and services. I'm also concerned with marketing mix and communication mix, which is the theoretical basis for the establishment of marketing activities to promote services and products. The theoretical outline the development of communication campaigns, as each campaign must be properly planned so as to be successful. The aim of this thesis is to examine the functioning of supply and demand, and assess the impact of advertising on supply and demand. This issue in a practical example of the real estate agents Dachi,Ltd., based in Olomouc. Practically make a quantitative marketing research methods and hypotheses are tested using a test of goodness of fit chi-square.
Detailed record
Derivation of Dictionary for Process Inspector Tool on SharePoint Platform
 Pavlín, Václav ; Masařík, Karel (referee) ; Kreslíková, Jitka (advisor)
This master's thesis presents methods for mining important pieces of information from text. It analyses the problem of terms extraction from large document collection and describes the implementation using C# language and Microsoft SQL Server. The system uses stemming and a number of statistical methods for term extraction. This project also compares used methods and suggests the process of the dictionary derivation.
Detailed record
Supply, Demand, Interaction of Advertising
 Skácel, Jiří ; Karabec, Jiří (referee) ; Vykopalová, Hana (advisor)
his thesis deals with the supply and demand and the impact of advertising on these two microeconomic variables. The work is focused on describing the operation of supply and demand from marketing point of view and not from a microeconomic perspective. In the theoretical part of this work to explain the essence of marketing and advertising, that can well influence the need and demand for goods and services. I'm also concerned with marketing mix and communication mix, which is the theoretical basis for the establishment of marketing activities to promote services and products. The theoretical outline the development of communication campaigns, as each campaign must be properly planned so as to be successful. The aim of this thesis is to examine the functioning of supply and demand, and assess the impact of advertising on supply and demand. This issue in a practical example of the real estate agents Dachi,Ltd., based in Olomouc. Practically make a quantitative marketing research methods and hypotheses are tested using a test of goodness of fit chi-square.
Detailed record

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